Johnny Madge started tasting olive oil on the panel of the Slow Food Guide “Extravergini” in 2005 in Italy, where he has lived since 1982. Since then he has talked about olive oil for many radio and television programmes of the BBC and elsewhere, such as in New York at the 1st NYOOC in 2013 where he analyzed the concept of bitterness in olive oil. In 2008 he initiated the “Johnny Madge Olive Oil Tour” a multilevel programme on olive oil education for tourists, chefs and producers from all over the world. Since 2014 he has judged olive oil in international competitions such as Olive Japan and Athena. In 2017 he was awarded the Lekythos award at the Ercole Olivario Competition for the non-Italian person who distinguished himself by spreading the good word of quality Italian olive oil in Italy and abroad.