Catherine Papaioannou from Athens is an olive oil expert with degrees in Economics and Business Administration (MBA) and Computer Science. Catherine has spent more than 30 years in the olive oil business and has acquired of diversified work experience in sales and marketing She is recognized for contributing to top sales figures, territory expansion and new account development, with several awards for her work. She has been running olive oil businesses and managing exports to 27 countries in North America, Australia, Europe and Asia. Catherine has participated in numerous international quality olive oil competitions and has been granted several awards. Additionally, she has been expanding company contact base through soundly- planned olive oil trade shows and special olive oil events. In 2004 she was educated in panel test (sensory analysis) by ESVITE, Greece. She is a founder and CEO of Creative Milestones, specializing in olive oil communications and strategy, developing products and ideas for international markets, recognizing the qualities and Greek olive oil varietals and buying bulk EVOOs for important companies. She is training people to do exports and olive oil business with success, as she believes that the olive oil experience is a journey!